What’s the Deal With Lead Titles?

Using simple math here, rather than spend $100 to market 10 books evenly (allotting $10 to each) and risk having them all slip under the radar, it’s better business for the publishers to spend $90 on one book and divide the remaining $10 among the other 9 books. It increases the odds that the featured one will get noticed and, if it’s successful, the money it makes will cover any losses or (more typically) supplement the far more modest sales the other nine achieve. Plus, the attention it receives will possibly shine light on the rest of the publisher’s offerings.

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