By Carrie Charley Brown Does anyone else remember that Calgon slogan? For some reason, it stuck with me through childhood and continues to pop into
Category: Publishing – Marketing & Publicity
What’s the Deal With Lead Titles?
Using simple math here, rather than spend $100 to market 10 books evenly (allotting $10 to each) and risk having them all slip under the radar, it’s better business for the publishers to spend $90 on one book and divide the remaining $10 among the other 9 books. It increases the odds that the featured one will get noticed and, if it’s successful, the money it makes will cover any losses or (more typically) supplement the far more modest sales the other nine achieve. Plus, the attention it receives will possibly shine light on the rest of the publisher’s offerings.
What a Review Can Do for You
By Carrie Charley Brown As authors, we’d all prefer a five star book review over four, right? 1st place over runner up? A Kirkus starred
Cover Reveal for THE SLEEPOVER!
Some of my favorite ideas come in the shower, waiting for the conditioner to work its magic. So there I was, trying to brainstorm new
Interview with Author Susan Holt Kralovansky and Pelican Publishing’s Antoinette de Alteriis
By Liz LeSavoy I met Susan Holt Kralovansky though the 12 x 12 Picture Book Challenge. A talented author and a fiber artist, Susie is
Happy Book Birthday to ME! Let’s Meet Up!
By Josh Funk Today, September 1st, 2015, Dr. Phil turns 65. Today, September 1st, 2015, parents are waving goodbye to their magical British children boarding the Hogwarts
