CAROL GORDON EKSTER: I was fortunate to experience Jane Yolen’s magical picture book boot camp with so many wonderful moments, and so many awesome authors there
Tag: marketing
What’s the Deal With Lead Titles?
Using simple math here, rather than spend $100 to market 10 books evenly (allotting $10 to each) and risk having them all slip under the radar, it’s better business for the publishers to spend $90 on one book and divide the remaining $10 among the other 9 books. It increases the odds that the featured one will get noticed and, if it’s successful, the money it makes will cover any losses or (more typically) supplement the far more modest sales the other nine achieve. Plus, the attention it receives will possibly shine light on the rest of the publisher’s offerings.
What’s So Great About The Picture Book Summit?
By Carrie Charley Brown I love going to conferences and have flown across the country to pursue some of the best. When you factor in
What’s Up with THAT, Amazon?
I had time to catch up with other people’s writing-related blogs over the Independence Day weekend, and discovered a trending theme: Amazon, the digital marketplace
Did Your Book Go Out of Print? Take a lesson From Author/Illustrator Melanie Hope Greenberg.
Having been in the Coney Island area of Brooklyn, NY last year during the crazy busy Mermaid Parade, I was interested when I received an
Meet book marketing expert, Deborah Sloan
REMEMBER, NOBODY BUYS A BOOK THEY HAVEN’T HEARD OF.* Read this interview with children’s book marketing expert, Deborah Sloan, to find out how to get
WRITERS' RUMPUS 